Bexy Glow - Acrylic Powder

This project explores a bold, graphic approach to presenting acrylic powders through video. Working with Bexy Glow, the focus was on translating a large acrylic range into a visually striking campaign that feels energetic, modern, and brand-led.

As acrylic powders were a new medium for this project, the creative direction evolved through hands-on exploration of the product. Rather than relying on traditional presentation, the concept centred on colour, contrast, and texture — treating the powders as a visual material rather than a static product. Macro shots, abstract compositions, and light–shadow play were used to introduce movement and depth, allowing the powders to feel expressive and dynamic on camera.

A vivid pink colour palette set the foundation for the visuals, reinforcing brand identity while creating a strong, cohesive look throughout the video. Texture became a key storytelling element, with close-up details and pattern-based shots adding rhythm and visual interest.

The brief also required visible acrylic application on the nail. This element was approached with a clean, minimal aesthetic, ensuring it complemented the overall visual direction without distracting from the campaign’s core concept.

The final video brings together product range, material texture, and application into a single, cohesive piece, presenting acrylic powders through a refined yet playful visual language aligned with Bexy Glow’s brand identity.